by Chris Stanley | Mar 18, 2019 | Asian
Marketing to Filipinos Outpacing Hispanics, the Filipino market is one of the fastest growing ethnic populations in the U.S. In the world of multicultural marketing, agencies focus extensively on the Hispanic market. Whether in English or Spanish, this...
by Chris Stanley | Mar 9, 2019 | African American
As we look at multicultural participation in winter sports and how the ski industry can benefit from increased participation from multicultural skiers, for this article we focus on African American / Black Skiers. This audience represents 14.5% of the U.S....
by Chris Stanley | Nov 27, 2018 | Multicultural Marketing
2019 Diversity Calendar The 2019 calendar of observances celebrates the incredible diversity within the United States. From month long celebrations such as Black History Month (February), Hispanic Heritage Month (September 15 -October 15), National American...
by Chris Stanley | Nov 7, 2018 | Multicultural Marketing
Diversity in the 2018 Elections – is the demographic of candidates changing to match that of the electorate? In a representative government, legislators are elected to represent groups in their districts or states. Regardless of party affiliation,...
by Chris Stanley | Oct 16, 2018 | Multicultural Marketing
Getting multicultural voters from potential to influential. When the impact of multicultural voters is discussed, a key focus is the potential impact of Hispanic voters as well as African American voters on national elections. However, the multicultural voter...
