by Chris Stanley | Aug 7, 2019 | Arab American
In today’s world there seem to be media options for almost every interest. In multicultural media, while there are numerous publications catering to the Hispanic segment, for advertisers interested in reaching other segments such as that of the Arab American...
by Chris Stanley | Jun 7, 2019 | Multicultural Marketing
The Women’s World Cup 2019 in France, while played by women, is watched by a diverse audience. Soccer is a global game and has a broad appeal across gender, ethnicity, income, education and beyond. While nothing will trump the appeal of the World Cup, the...
by Chris Stanley | Apr 22, 2019 | Multicultural Marketing
Foreign citizens (expatriates) living in the U.S. in many cases have a vote that can impact their countries of origin. As a U.S. Citizen we have the ability to vote in U.S. elections while traveling and/or living abroad. While these votes are important, in many...
by Chris Stanley | Mar 18, 2019 | Asian
Marketing to Filipinos Outpacing Hispanics, the Filipino market is one of the fastest growing ethnic populations in the U.S. In the world of multicultural marketing, agencies focus extensively on the Hispanic market. Whether in English or Spanish, this...
by Chris Stanley | Mar 9, 2019 | African American
As we look at multicultural participation in winter sports and how the ski industry can benefit from increased participation from multicultural skiers, for this article we focus on African American / Black Skiers. This audience represents 14.5% of the U.S....
