by Eduardo Reyes | May 7, 2018 | Asian
Asian Americans These days, most U.S. immigrants are not coming from Mexico, as is the popular perception, but from China and India. These changing immigration patterns are leading advertisers to take a second look at the Asian American market, which is the...
by Eduardo Reyes | May 1, 2018 | Asian
Asian-Americans are one of the most wired groups in America Fully 75% of English-speaking Asian-American adults have used the Internet. Numbering well over 5 million, these Asian-American Internet users are also the Net’s most active users. By comparison, 58%...
by Eduardo Reyes | Apr 25, 2018 | Asian
Asian Americans Rank First in Internet Use English-speaking Asians have flocked to the internet like no other group, according to a recent PEW report. The popular narrative says that Euro Americans “lead in technology adoption while other racial or ethnic...
by Chris Stanley | Apr 12, 2018 | Multicultural Marketing
Do sports in the U.S. reflect the demographics of the United States? In checking out some highlights from the NHL playoffs, I came across Hockey 101 by Snoop Dogg (aka Dogg Cherry) which brought to the forefront the question about African American viewership of...
