Multicultural population segments face consistent health challenges, however in a national health crisis, many immigrant populations and people of color face significantly higher risks.
Reach Multicultural: Latest Posts
Chinese New Year 2020: Year of the Rat
Multicultural & Diversity dates that are culturally relevant. From month long celebrations such as Black History Month (February), Hispanic Heritage Month (September 15 -October 15), National American Indian Heritage Month (November) and Asian Pacific American Heritage Month (May) to more specific observances such as Dr. Martin Luther King Jr.’s Birthday (January 21) or the Lunar New Year (February 5), the 2020 multicultural & diversity calendar is incredibly diverse.
Multicultural Auto Marketing – Missed Opportunity?
For automotive brands, auto parts and service centers and especially the dealer associations, multicultural marketing is important to their success.Â
Marketing to Filipinos
The Filipino market is one of the key Asian American multicultural segments. Whether marketing to Filipinos using English or Tagalog, in key states such as California, the Filipino audience is important.
5 Things You Should Know About Chinese New Year
Chinese New Year is celebrated by more than 20% of the world. It’s the most important holiday in China and to Chinese people all over. Here are 5 interesting facts that you probably didn’t know about Chinese New Year.
Report: How Asian Americans consume media
These days, most U.S. immigrants are not coming from Mexico, as is the popular perception, but from China and India. These changing immigration patterns are leading advertisers to take a second look at the Asian American market, which is the fastest growing consumer segment in the country.
Latest Posts
The Soccer Festival: A Meeting Point for Hispanics
We enter the countdown, the highly anticipated Qatar 2022 World Cup is just a month away and fans are eagerly awaiting the kick-off.
A Native American woman in space: who is Nicole Aunapu Mann?
Nicole Aunapu Mann, a member of the Wailacki Indian tribes of Round Valley in northern California, breaks with the stereotypes of racial origin.
2022 Multicultural & Diversity Events Calendar
Following a tumultuous couple of years the 2022 multicultural and diversity calendar has increased significance for understanding and celebrating diversity in the United States. There are dates to celebrate specific dates of importance to multicultural communities as well as month long celebrations of cultural heritage that are important for diverse audiences as well as companies who pride themselves on diversity and inclusiveness.
Diversity and Winter Sports: A look at Lake Tahoe
The winter sports industry looks to increase participation among diverse, multicultural segments of all ages. A look at Lake Tahoe’s efforts