Soccer and US Hispanics
Inside of the several multicultural audiences in US, nobody knows more about soccer than US Hispanics. And it’s June, the month when one of the most popular events happen: Copa América 2019.
Check the following image out:
Soccer reaches 61% of persons in Hispanic homes (Nielsen). Impressive!
Another interesting fact is that most of the people are young. If we breakdown the soccer’s audience, almost 42% of Hispanic viewers are under the age of 35, compared to 31% of non-Hispanic viewers. Of these young viewers, over a quarter of them are within the key buying demographic (18-34).
Only 31.2% of soccer’s viewership among Hispanics came from persons 35-49.
Even most of the Hispanic families in US speak English and Spanish, particularly and according to Nielsen, 82% of the audience speaks Spanish as their dominant language, from the soccer followers perspective. It’s a lot.
Interesting facts for sure. Specially, because as you can see, every audience has its own particularities and ways to reach them and, these facts demonstrate the point.
Check other related post: Where, when and how: Copa América 2019
Image source: https://www.aspeninstitute.org/