Reach Multicultural Audiences in US for brands and agencies

Diversity in government- Representative?

Diversity in the 2018 Elections – is the demographic of candidates changing to match that of the electorate?
In a representative government, legislators are elected to represent groups in their districts or states. Regardless of party affiliation, governments in the U.S. and throughout the world have been overwhelmingly male dominated. So while the obvious answer is NO, it is interesting to see how governments are changing.

Demographics of a community may change rapidly, but government representation changes much more slowly. The 2018 midterm elections in the United States have seen a significant increase in the number of candidates (and winners) representing multicultural communities.

Multicultural Voter Resources

Getting multicultural voters from potential to influential.
When discussions about the impact of multicultural voters is raised, a key focus is the potential impact of Hispanic voters as well as African American voters on national elections. However, the multicultural voter potential for city and state elections is enormous and strategies should reach key multicultural voter segments in the community. Asian American voters in states such as California can have a tremendous impact whereas Arab American voters can have a major impact in cities such as Los Angeles and Detroit as well as state elections in Michigan.

Indigenous Peoples Day

Indigenous Peoples Day is a holiday that celebrates the Indigenous peoples of America and commemorates their shared history and culture.

Multicultural Voters – Who Needs Them?

There is no doubt that multicultural voters are important for political campaigns. Are they important to your campaign? Short answer: it depends.

Who is an ‘African American’? Definition evolves as USA does

There was a time when being black in America meant you were most likely descended from one or more enslaved Africans who had survived the trans-Atlantic slave trade. However, as the number of African and Caribbean blacks immigrating to the USA has increased, so have the chances that someone who identifies as black or African American is a first- or second-generation immigrant.