Reach Multicultural: Latest Posts
Reaching Multicultural Audiences through OTT & Connected TV
Multicultural Audiences have been among the strongest audiences for entertainment as well as utilization of digital devices for those entertainment needs.
But is the transition to connected devices and over the top devices (OTT) for multicultural audiences happening as fast, and how will that impact multicultural marketing?
2020 Elections: Race & Ethnicity Will Make a Difference
The U.S. Population and therefore the electorate are always changing. For politicians and their consultants, understanding the voters as well as finding new ways to reach them is important.
On a local level, racial & ethnic groups can be the majority in certain areas and as we move from local to state to national levels the impact may be different.
Multicultural Segments Face Increased Risks from COVID 19
Multicultural population segments face consistent health challenges, however in a national health crisis, many immigrant populations and people of color face significantly higher risks.
Ramadan Tips for Savvy Managers
Ramadan is a time of spiritual renewal. Muslims the world over observe this holy month through charity, fasting and feasting. One of the five pillars of Islam, Ramadan occurs the ninth month on the lunar calendar. The basics of Ramadan include:
Marijuana / Cannabis Among the African American
How does the Black Community View Legalized Marijuana. The subject of cannabis and how African Americans view it isn’t straightforward. Throughout the course of the War on Drugs, people of color, specifically African Americans, have been unfairly targeted and singled out for their marijuana use.
Chinese New Year 2020: Year of the Rat
Multicultural & Diversity dates that are culturally relevant. From month long celebrations such as Black History Month (February), Hispanic Heritage Month (September 15 -October 15), National American Indian Heritage Month (November) and Asian Pacific American Heritage Month (May) to more specific observances such as Dr. Martin Luther King Jr.’s Birthday (January 21) or the Lunar New Year (February 5), the 2020 multicultural & diversity calendar is incredibly diverse.
Latest Posts
Diversity and Winter Sports: A look at Lake Tahoe
The winter sports industry looks to increase participation among diverse, multicultural segments of all ages. A look at Lake Tahoe’s efforts
How Minority-Owned Businesses Can Drive the COVID-19 Recovery
Black and Hispanic business owners can also take advantage of resources and networking opportunities through national organizations like SCORE, the Small Business Administration, and Small Business Development Centers.
While the past year has been challenging for Black and Hispanic business owners in the U.S., there has never been a better time to be a minority business owner
Why Automotive Companies Should Focus on Diverse Car Buyers
Diversity marketing is key for automotive brands. Hispanic car buyers, Asian car buyers, Black car buyers make up a larger group than ever.
Oral health of Hispanic children in US
Studies has discovered that the US Hispanic children are more likely than children of other racial/ethnic groups to experience dental caries.